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The Best Text Message Marketing Services of 2022

Kiely Kuligowski
Business News Daily Staff
| Updated
Jan 25, 2022

This page features our best picks for text message marketing services of 2022 for small businesses.
Best for Growing Businesses
Custom keywords
Free incoming text messages
Contact management tools
Best for Small Businesses
Surveys and polls
Intuitive user interface
Good customer service
Best Scalable
Eight pricing tiers
Autoresponders and templates
Strong reporting and analytics
Best for Ease of Use
Online review tools
User engagement boosts
Intuitive user interface
Best for Customer Service
Great segmentation tools
Exceptional customer service
Nice ease of use
This page features our best picks for text message marketing services of 2022 for small businesses.

  • Text message marketing makes it easy to communicate directly with customers and send out newsletters, coupons, special deals or announcements with just a few clicks.
  • Look for a provider that offers a reasonable (for your business) number of monthly or annual text messages and free keywords.
  • SimpleTexting is the best overall text message marketing service, SimpleTexting has the best pricing options, SlickText is the easiest to use, and Textedly is a featured sponsor.
  • This article is for small businesses that are looking for an easy way to connect directly with their customers.

According to the Pew Research Center, 92% of adult Americans have a cell phone capable of receiving text messages. As time spent on phones continues to increase, it's no surprise that businesses are looking to implement text message marketing campaigns. There are dozens of quality services on the market, but a few stand out, especially for small businesses looking to please subscribers. We researched 12 different text message marketing services and chose four best picks based on the features they offered, pricing, ease of use, and customer service.


Text Message Marketing Review Summary

Providers Researched 9
Minimum Monthly Starting Price $29
Maximum Monthly Starting Price $45
Free Trial 14 day

Our Reviews

Textedly: Best Text Message Marketing Service for Growing Businesses

Textedly offers built-in CTA and mobile carrier compliance.
Each plan includes custom keywords and free incoming messages.
It lacks some key features, like segmentation and surveys.

Textedly offers a variety of helpful text message marketing tools for businesses of all sizes. It has a user-friendly dashboard and several valuable features, like custom keywords, free incoming text messages, contact management tools and a robust reporting suite. Textedly includes autoresponders, meaning it can send automated replies to your contacts when they subscribe, and multimedia messaging for images and videos.

With Textedly, you can schedule campaigns in advance with an intuitive calendar feature; the calendar can schedule a single text message or a group of messages to go out at any time you need.

Textedly offers 12 pricing tiers for companies of various sizes and service requirements. It charges on a month-to-month subscription basis, or you can pay annually for access to 20% more text messages per month. You get a 14-day free trial, during which you can set up one custom keyword. Paid plans start at $24 per month for 1,200 text messages with one custom keyword. The highest tier costs $2,800 per month and includes 240,000 text messages.

Textedly is an effective SMS marketing tool with flexible options for any type or size of business.

Read Textedly Review

EZ Texting: Best Text Message Marketing Service for Small Businesses

EZ Texting has flexible pricing packages.
It offers a wide selection of customization tools.
Credits will expire if you don't use them within 18 months.

A user-friendly interface and an assortment of features make EZ Texting our selection as the best text message marketing solution for small businesses. EZ Texting stands out among its peers for various reasons, including fair pricing and a fantastic selection of tools. The company offers four pricing plans, so it can provide affordable services to businesses of all sizes. The pricing flexibility and variability is one of EZ Texting's best perks.

The cheapest plan starts at $24 per month and includes 200 credits (4 cents for each additional credit) plus $24 per keyword. The most expensive plan costs $374 a month (1 cent per additional credit) and includes unlimited keywords. Its client interface is intuitive and won't take long to learn, which is an important consideration in a text message marketing service.

The customization aspects are also a plus, as it's easy to make your recipients feel special by sending them personalized messages. EZ Texting makes text message marketing feel more like a genuine interaction compared to other SMS services.

EZ Texting has introduced an iOS app that allows you to communicate with customers in real time. It also offers direct two-way business text messaging. This feature enables existing landline phone numbers to send and receive text messages.

EZ Texting is partnering with Shutterstock to provide businesses with a convenient way to send picture messages. With this new partnership, EZ Texting customers have access to more than 20 million high-resolution, royalty-free Shutterstock images. You can add these fully customizable images to a predesigned MMS marketing campaign template to engage your text message recipients with more eye-catching marketing materials. EZ Texting's new integration also allows businesses to upload their photos and use its image editor to create custom campaigns.

Read EZ Texting Review

SimpleTexting: Best Scalable Text Messaging Software

SimpleTexting offers seven pricing plans, as well as custom plans.
The interface is easy to use.
There is a 160-character limit per SMS credit (1,600 characters for MMS).

SimpleTexting offers quality features, but it's the flexible pricing that makes the company an especially enticing option for small businesses. Essentially, you purchase a package of credits that you use to send prepaid messages. A standard SMS text message costs one credit, while an MMS message costs three credits. The least expensive plan costs $25 per month for 500 credits. The most expensive plan offers 50,000 credits for $625 per month. The additional charges for going over your monthly credit limit vary by plan, trending downward as the plan price increases. You can opt for an annual payment to save 25% off the original plan price.

SimpleTexting's segmentation and automation tools make it easy to customize marketing campaigns to target the right audiences at the right time. Its integration with Mailchimp enables you to share contacts between your email marketing lists and text message marketing campaigns with ease. One-on-one direct messaging is also available, making communication with your customers and prospects efficient and straightforward.

The wide range of pricing options and the intuitive platform make SimpleTexting a good choice for businesses of various sizes.

Read SimpleTexting Review

Podium: Best Text Message Marketing Service for Ease of Use

Podium's centralized inbox makes it easy to respond to all communications.
Direct conversations with customers can be had within Podium.
Podium requires a year-long commitment.

Podium is a platform dedicated to staying in touch with customers, improving engagement and driving conversions. It can also be used to stay in contact with customers via text message, doubling as a text message marketing software. Podium is extremely easy to use and learn, so minimal training is required to get your team up and running. It's best for small businesses that want straightforward solutions for maintaining strong customer engagement.

The core of Podium is its centralized dashboard, which serves as a hub for all communications, including text messages. A standout feature of Podium is its ability to encourage your customers to leave reviews, as well as allowing you to respond to those reviews in real time. Podium can also support your sales pipeline, allowing you to store and manage contact information for leads and customers that you can communicate with via text message.

In a recent update, Podium added new enhancements that allow users to understand their customers better. Contact profiles now automatically track each customer's interaction history by keeping a record of customer feedback, conversation notes and more.

A new text keyword opt-in service allows customers to compliantly subscribe to text message marketing campaigns by using keyword text messages. Additionally, Podium updated inbox speeds to allow users to quickly search for a specific contact by name.

Podium requires customers to sign an annual contract, so it is important to thoroughly investigate whether it is the right option for you. For businesses that want a simple, centralized solution that isn't going to be hard to learn, Podium is a great choice.

Read Podium Review

TextMarks: Best Text Message Marketing Service for Customer Service

Incredible customer service makes TextMarks a fantastic pick for small and midsize businesses that need extra support.
TextMarks is a one-stop shop for digital marketing solutions.
The setup fees may discourage startups and new businesses on a budget.

TextMarks is a full-service SMS marketing company offering mass texts, two-way messaging, dedicated short codes, an open API and more. The cloud-based platform is easy to use and provides a seamless way to communicate with your entire audience or segmented lists. You can target specific subscribers or reach out at various times in the customer journey with automated campaigns. You can even white-label TextMarks' tools, creating custom-branded portals for reselling purposes.

The best part of TextMarks is its impeccable customer service. Clients rave about the provider's approachable and responsive support team, reporting timely and thorough assistance with questions and problems of all types. An extensive catalog of resources makes it simple to get started, even for the least tech-savvy organizations.

TextMarks has three month-to-month plans and custom package options, with costs based on the volume of messages and keywords you'll use. The Gold plan is $199 per month, with 10,000 messages and 15 unique keywords. The Platinum plan runs $499 per month for 35,000 messages and 20 keywords. The Enterprise plan is $999 per month and features a dizzying 100,000 messages with 30 keywords. There is a startup fee of $199; however, TextMarks often waives this cost upon request.

Read TextMarks Review

SlickText: Most Cost-Effective Text Message Marketing Service

SlickText offers a free mobile app and multiple SMS automation options.
You get one-on-one help to set up your account.
Your text credits will expire if you don't use them within a certain time.

Small businesses don't want to spend weeks learning how to operate their text message marketing service. With SlickText, you can quickly go from having little to no experience with text message marketing to being quite adept. The user interface is intuitive, but the detailed explanations on the platform impressed us most.

The company's website includes videos explaining how to create an account, reserve a keyword, and set up autoreply. These explanations are clear and detailed enough for text messaging novices to understand. They're also readily available if you forget how a function works. SlickText support staff is also available to answer your questions, of course. You can reach a company representative by toll-free phone number, email or live chat.

In an effort to help its users increase communication with their audience, SlickText recently introduced Workflows, a text message automation tool that cultivates a more personalized texting message marketing approach. By navigating a simple interface, users can develop more effective conversational sequences to better target consumers. Since text message marketing is a more invasive way to communicate with customers, businesses using Workflows can ensure they’re pushing the right content to the right people, forming more genuine business-customer relationships. By segmenting audiences based on consumer behavior and other data-based capabilities, Workflows helps businesses develop more effective and longer text marketing journeys rather than single messages.

SlickText is considered one of the more cost-effective SMS marketing platforms on our list and also one of the easiest to use. It has eight unique pricing plans as well as a custom option. The cheapest plan comes in at $29 per month for 500 texts, while the most expensive plan runs $1,250 per month for 50,000 messages. A free 14-day trial featuring 50 texts is also available.

Businesses of all sizes can benefit from SlickText's full suite of options to suit any budget.


Twilio: Best Text Message Marketing Service for Marketing Analytics

Twilio is perfect for enterprise businesses with customers in multiple countries.
Twilio has flexible pricing with no contract required.
Online reviews of its customer support are largely negative.

A well-respected tech company that provides various business solutions, Twilio offers SMS marketing tools accessible in over 180 countries. Its wide-ranging platform can manage any type of customer interaction you need, from two-way texting to targeted campaigns. Its powerful network has over 900 million daily data points, meaning its deliverability rates are among the best in the game. The ability to integrate with third-party applications such as WhatsApp makes Twilio an attractive option for businesses seeking cross-channel functionality.

Twilio's impressive technology means its marketing analytics tools are some of the best among the SMS marketing providers we reviewed. The Messaging Insights interface allows you to dive deeper into your marketing strategies, examining important metrics that will define your future efforts. Advanced message delivery reports offer more profound glimpses into your engagement successes and areas that need improvement.

Twilio uses a pay-as-you-go model for its text message marketing – outbound and inbound texts in the United States start at less than 1 cent each (0.75 cents, to be exact). Twilio offers discounts for committed use and businesses that need particularly high volumes of messages.

Twilio is a complete SMS marketing solution offering global reach and advanced marketing analytics.

Though it’s best known for its text message marketing offerings, Twilio announced a new initiative: Twilio Live. The company is now branching out into live streaming by providing a platform that helps developers integrate live videos and audio features into their apps. Right now, the new application is invite-only. The company is also testing the waters with initiatives like text chat, audience polling, screen sharing and more. 

For small nonprofit organizations that rely on grants and donations, it can be difficult to find the resources for top-notch marketing communications platforms. That’s why Twilio created, a suite of communications services specifically for nonprofits that are available at a discount or free for eligible organizations. At the recent SIGNAL 2021 conference, Twilio announced CodeExchange for Good, a curated open-source library of social impact applications to help organizations get to production faster.


Tatango: Best Text Message Marketing Service for Nonprofit Organizations

Tatango is great for high-volume alerts, capable of sending 6 million messages an hour.
It integrates with several popular CRM and email marketing programs.
Businesses will need a custom package to sign up, likely including a contract.

Perfect for political campaigns, fundraisers, and companies with huge contact lists, Tatango can provide efficient mass texting at breakneck speeds. Its clean and straightforward interface offers two-way messaging, advanced workflows, message analytics, segmentation, and other tools necessary for effective engagement. The platform integrates with over 20 leading email marketing services and CRM providers, making it simple to share contacts and communicate across platforms. You can communicate with your audience on your terms, helping your messages reach even more people.

Tatango is the best SMS marketing service for charities and large businesses because of its impressive performance with mass messages. It boasts the ability to send up to 6 million texts per hour – a remarkable feat for even the biggest messaging applications. The company prides itself on being the top choice for voter drives, offering tailored solutions to help campaigns cross the finish line.

There are no preset packages with Tatango; you must reach out directly to the sales department for pricing information. To negotiate the best rate, contact the company near the end of the month or the quarter.

Tatango provides impactful, real-time SMS marketing perfect for nonprofits, political campaigns, and businesses with especially large contact lists.


Zingle: Best Text Message Marketing Service for Hospitality Businesses

Zingle is a top choice for hotels and resorts that need to communicate with guests in real time.
With Zingle's support for over 90 languages, you can stay in touch with customers from around the world.
Its focus on hospitality makes Zingle less effective for other verticals.

Medallia's Zingle is an SMS marketing platform that's perfect for consumer-facing industries. It offers a brand-differentiated messaging portal meant to boost a company's client satisfaction and online reputation. Zingle's all-in-one service streamlines the entire customer journey by providing appointment scheduling, online bill pay, automated campaign workflows, messaging analytics and segmentation. The option to connect it with your CRM makes importing contacts simple. You can work to retain current customers and reach new audiences in one easy-to-use interface.

Zingle's powerful two-way messaging feature is one of the best among SMS marketing providers on this list. Resorts can update guests or see if they have any needs, handling requests in real time with zero lag. Hospitals can keep in touch with patients right from their mobile devices. Zingle deploys impressive AI technology to understand message intent, which helps you offer the proper responses and get customers what they want when they want it. You can better connect with your hospitality company's customers by integrating Zingle with leading third-party apps such as WeChat, Facebook Messenger and WhatsApp.

There are no month-to-month packages for Zingle, so you need to reach out to a sales agent for custom plan rates. Free three-day trials with up to 1,000 messages are available with no contract necessary. To negotiate the best rate, call near the end of the month or quarter.

Zingle's impressive two-way messaging and full suite of customer experience and marketing tools make it a fantastic choice for client-facing companies and hospitality operators seeking an efficient and easy-to-use solution.


Thryv: Best Text Message Marketing Service for Service Providers

Streamlined appointment scheduling and calendar management make this SMS marketing service great for customer-facing organizations.
The clean interface aggregates your messages in one inbox.
Thryv does not have transparent pricing or structured plans.

Thryv is an SMS marketing firm that also provides a wide range of business management solutions. Its straightforward yet dynamic platform is capable of automating workflows while simultaneously driving business growth. An uncomplicated interface puts all of your inbound and outbound messages in one place, integrating across services such as Instagram direct message, text, Facebook, and email. You can request payments and reduce unpaid balances through Thryv's bill pay portal and monitor your online reputation through automatic review requests and new comment notifications.

Thryv's streamlined calendar management and appointment scheduling tools are a compelling reason for customer-facing companies to engage. Entire teams can sync their agendas to help operations run smoothly. The dynamic booking tool allows you to arrange visits with ease. At the same time, automated reminders and follow-up appointment requests decrease the risk of no-shows and increase customer retention.

There are no structured plans at Thryv, meaning pricing varies on a case-by-case basis. You'll need to contact a sales agent for a quote on a custom package perfect for your company type and messaging volume requirements. As is the general rule, reaching out near the end of a sales quarter may get you a better rate.

Thryv is a great choice for service providers who want a full suite of SMS marketing and business management tools in an uncomplicated interface.


TextMagic: Best Pay-as-You-Go Text Message Marketing Service

TextMagic is a budget-friendly service providing straightforward SMS services.
It has flexible pricing with no commitment required and additional features that allow businesses to curate their suite of solutions.
Some of its add-ons are features that other vendors include in their regular plans at no extra cost.

Founded in 2001, TextMagic is one of the most trusted SMS marketing providers on our list. Because this service offers mass messaging, two-way texting, segmentation, and automation, it is perfect for businesses of all types that want a simple yet effective communication tool. The TextMagic dashboard is straightforward to interact with, meaning anyone can effectively use the service without much training. Multiple subaccount capabilities allow entire teams to access and manage messaging. Companies can reach over 200 countries, making this service perfect for multinational organizations.

Instead of preset monthly plans or custom packages, TextMagic deploys a pay-as-you-model. This model ensures you can control your budget while receiving the tools you need to succeed. There are no commitments required to sign up for the service; you can cancel at any time. TextMagic makes it simple for businesses of all sizes to reach their audiences as often as they'd like in an uncomplicated manner.

Pricing for TextMagic begins at 4 cents per outbound message for U.S.-based texting. There is no fee to register, and discounts are available for high-volume messaging. Premium add-ons – features available for an extra fee – include an SMS gateway API and campaign analytics.

TextMagic is a great pay-as-you-go SMS marketing provider that's perfect for budget-conscious businesses and enterprise operators alike.


Salesmsg: Best Text Message Marketing Service for High-Volume Communications

Salesmsg can integrate with email marketing clients and CRM providers for seamless communication.
Monthly plans and custom packages offer flexible options for businesses of all sizes and types.
With only two pricing plans, Salesmsg has limited options and little customizability for businesses.

Offering simple and scalable two-way messaging and text marketing for companies across industries, Salesmsg focuses on helping you put your customers first. The cloud-based platform allows you to manage messages from both a web interface and a mobile app, perfect for remote teams on the go. The intuitive dashboard is a one-stop shop for communications and campaign management and is accessible by multiple users. You can customize your suite of services with third-party app integrations via the Zapier automation platform.

Impressive deliverability rates with little to no lag or network errors make Salesmsg an excellent choice for larger businesses sending high volumes of texts to large contact lists. You can increase your reach and drive revenue through mass alerts and targeted campaigns. Salesmsg's advanced network capabilities ensure your company's communications reach their intended audience quickly and accurately, inviting real-time engagement. You can correspond with prospects or reengage past customers with ease through Salesmsg's responsive interface.

Salesmsg has two monthly plans to choose from as well as custom packages. The beginner Pro plan runs $35 per month and provides up to 750 messages; the Premium plan is $300 per month but allows 7,500 messages and includes advanced features. Contact a sales agent for details on the right plan for your organization.

Salesmsg is a fantastic pick for businesses sending high volumes of texts to an extensive contact list, providing reliable results in real time.


What Is Text Message Marketing?

Text message marketing uses SMS (Short Message Service) or text messages to deliver promotional messages to customers and subscribers. Businesses use text message marketing to increase brand awareness, generate sales, provide news to subscribers, increase web traffic or run promotions. The terms "text message marketing" and "SMS marketing" are interchangeable.

Text message marketing works by allowing customers or subscribers to opt in to receive texts from your business, then you use the service to draft and send messages to those subscribers.

Key TakeawayKey takeaway: Text message marketing delivers promotional messages to your customers and subscribers directly, giving you a one-to-one line of communication with them.


Pricing for text message marketing services depends on several factors: the vendor, how many messages you need to send monthly, how many custom keywords you need, and whether you expect to exceed your monthly limits at all.

Most texting plans include a per-text cost and the cost of renting keywords for campaigns. They typically allow you to pay for the texts and keywords together. Plans start for free and can go up to $4,000 per month, offering more features and keywords at higher price points. For example, most free or lowest-tier plans offer approximately 250 text messages and one custom keyword. In contrast, a plan that costs $4,000 per month might allow up to 250,000 text messages and unlimited keywords.

Some providers also offer pay-as-you-go plans, which allow you to pay only for what you use.


Text message marketing services are more than a way to send text messages. They are full-scale marketing solutions that help you engage with your audience, track results and improve your customer service.

When you're looking for a text message marketing provider, it can be challenging to know which of the many features you need. Below are the features we think are the most valuable for businesses to look for in a service.

  • Analytics and reports: Analytics is a vital part of text message marketing. These numbers tell you which campaigns were successful and which ones were not. Analytics also provide insight into why they performed the way they did.
  • Automation: Automation tools allow you to program messages to send automatically at the same time every day, week or month.
  • Contact management: You can't have a text message marketing campaign without a strong base of subscribers to receive them. The contact management feature keeps your contacts organized, fresh and easy to access.
  • Customization: Personalization goes a long way in customers' engagement with your messages. Some texting solutions capture customer data, such as the person's full name, birthday, and ZIP code, which opens up new possibilities for your company's marketing campaigns. For example, you could send a customer deals on their birthday or alert them to your sales in their area to show appreciation for them as unique customers.
  • Drip campaigns: With this feature, you can send out automated messages based on conditions you set using if-then commands. Each step of the customer journey can trigger its own message, such as a greeting upon opt-in, a confirmation for each purchase, or a request for feedback after a customer service encounter.
  • Free incoming text messages: The best text message marketing companies offer complimentary incoming text messages. This means you can allow your customers to reply to you without it bringing up your costs; you only pay for the messages you send.
  • Integrations: Some text message companies integrate with other platforms, such as email marketing programs Mailchimp and Constant Contact. These integrations can significantly increase your productivity and capabilities, as you can automatically import and sync data across all your business software.
  • Message templates: If you send the same text message frequently, look for a solution that lets you create and save templates so you can send messages faster.
  • Multimedia messaging (MMS): Some services allow you to send pictures, videos and audio clips to make your messages stand out.
  • Mobile keywords: You can build your contact list with mobile keywords, allowing customers to opt in to your messages simply by texting you a single word. The best solutions allow you to choose custom keywords and track the use of these keywords. Many plans require you to pay extra for more keywords, though.
  • Scheduling: Scheduling text messages in advance can increase your productivity, because you won't have to remember to send texts out manually at certain times. The timing of text messages is important, especially if you have customers in various time zones, so it helps to automate this function.
  • Text-to-landline: A text-to-landline feature lets you send and receive text messages through your business landline phone number with no changes to your voice service.

Best Uses For Text Message Marketing Campaigns

There are many ways you can use text message marketing to benefit your company. It's an easy way to communicate directly with your customers, and you learn more about what your audience wants from you. Here are some things you can do for your business with text message marketing:

  • Send exclusive deals and discounts. The promise of special deals and discounts is why many people opt to receive text messages from companies. This makes it easy for your customers to redeem coupon codes and stay up to date with your company's news, and it gives you an easy way to attract new customers.
  • Offer sneak peeks into new products or services. To drum up excitement for a new product or service, you can text out sneak peeks or free trials to your subscribers to keep your business fresh in their minds.
  • Target past customers with news updates. If you have customers who haven't done business with you in a while, texting can be a great way to draw them back in. You can send news about goings-on within your company or updates on your products and services.
  • Send appointment or reservation confirmations. If reservations or appointments are part of your business, this is a no-brainer. It's a faster, easier way to confirm appointments with customers than calling or emailing. It's also an easy way for customers to reference the appointment information, making them less likely to forget or show up at the wrong time.
  • Provide order updates. If a customer orders something from you, you can send order notifications or updates by text rather than email to keep your buyers in the loop. These updates also provide customers a direct line of communication to your business should anything go wrong with their order.

Frequently Asked Questions

Why should businesses use text message marketing?

Text message marketing is a great way to connect with your customers personally and provide custom messaging. Texting is also faster than other communication methods, allowing you to resolve issues and connect with customers without making them wait long.

When should businesses use text message marketing?

Business owners and text message marketers should abide by standard business communications etiquette. Limit your messaging to business hours (i.e., weekdays from 8 a.m. to 6 p.m.), being mindful of different time zones where your subscribers live, and avoid sending too many messages at once.

What industries benefit the most from text message marketing?

Any business that needs or wants to communicate directly with customers can benefit from text message marketing. It's a great way to connect with your consumer base, adding a personal touch to your business communications and customer support. That said, some specific types of companies that often need to text customers are those in the hospitality and service industries, appointment-based businesses, and retailers that run frequent sales and special deals.

Is text message marketing effective?

Yes, text message marketing can be a highly effective way to reach your customers and connect with them on a personal level, because most people check their text messages far more often than their email. It is also cost-effective, allowing you to reach a large number of customers for a generally low monthly or annual fee.

How can you send bulk text messages?

While the exact method for sending bulk text messages varies by provider, you must generally import the list of contacts you want to message. Then, you would draft a bulk text message to be sent to this contact list and schedule it for the appropriate time.

Is it legal to send marketing messages via text?

Businesses can legally send marketing text messages to customers if they follow practices outlined in the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. Enforced by the Federal Communications Commission (FCC), these laws ensure that businesses cannot send marketing messages to any consumers who do not wish to receive them. Businesses can be fined up to $1,500 per willful violation if they don't adhere to laws like TCPA.

How do you get consent to send text messages to your customers?

The TCPA requires companies to get express written consent to send SMS marketing messages to any customer. The best way to obtain consent is by spelling out your communication terms in a clear and conspicuous manner on a form or advertisement. With this type of language, the customer can then provide their phone number (either directly on the form or by texting a number listed on your ad) with the intention of giving permission to be contacted by your company.

How many people open text messages?

The answer may be more than you’d expect! Generally speaking, 98 percent of SMS messages are opened. This is great news for text message marketing strategies, as this data predicts a high success rate. Even better, three-quarters of consumers prefer text message marketing offers as opposed to seeing ads on websites.

What is the best way to track the results of text message marketing campaigns?

Tracking your text message marketing campaigns is an important step in the process. It’s important to know whether your potential customers are engaging with the content you’re sending. To track your campaign and know its success rate, start by confirming that the SMS messages you’re sending are delivered. There are digital tools to help track this. Then, look at how many people engaged with the content you sent, leading them to your site. These two steps are simple ways to see how your campaign is being received. 

What to Expect in 2022

In 2022, we expect continued growth for text message marketing as an industry and practice, but it's essential to understand where the service falls in line with your other marketing channels before you jump on board. Some customers feel more comfortable with email or social media marketing, which requires a potential customer to go somewhere – either to their email inbox or a social media platform. Text messages show up without the customer navigating anywhere, which can be beneficial or harmful for businesses.

The best practice is to have clear agreements with a customer and then follow them. It's one thing to receive an opt-in confirmation for a few messages; it's another to send dozens of texts without the customer's consent. You must provide a clear way for consumers to opt out of receiving your text messages at any time.

While there are pitfalls that can come with trying out new marketing strategies, many businesses have seen an increase in customer interaction thanks to their newly adopted digital services. This trend is likely to keep going in the coming year, as many customers will continue to err on the side of e-commerce. 

In 2022, data suggests that businesses will continue offering and improving their digital services to customers. Specifically, more businesses will further develop their text message marketing strategies, as it’s a quick and efficient way to communicate with a customer. Studies have shown an average person takes 90 minutes to respond to an email, but just 90 seconds to respond to a text message. 

While many companies implemented digital services to alleviate the effects of the pandemic on their business, many are now seeing that customers have adapted to these changes and expect these services to be permanent fixtures. With an average SMS conversion rate of roughly 45%, businesses are seeing the benefits from making these services available permanently.

As companies continue to advance their services in 2022, they can use these advancements to learn more about their customers and better understand how they want to be marketed to. Improving a customer’s experience with text message marketing can help a company stand out among their competitors.

Our Methodology

To determine the top text message marketing solutions, we spent weeks researching the options. Here is an explanation of our selection process.

Locating the Best Services

We started with over 20 reputable companies offering text message marketing services. We found these companies based on detailed internet research and online customer reviews.

Choosing the Best Services

We eliminated vendors that didn't offer drip campaigns, automation and customization. We also eliminated companies with old websites or user dashboards that we believed would be overly confusing for businesses, especially smaller companies. We looked for businesses that could deliver effective text campaigns for companies in a range of industries.

Researching Each Service

Once we narrowed our list, we took a deep dive into the features, customer reviews and pricing of each service. It was imperative that the platform's interface was user-friendly and that the service offered flexible pricing so that small businesses can take advantage of text message marketing. We signed up for free trials and contacted a few of the top companies on our list, posing as small business owners. This gave us a more authentic feel for the customer service teams of each business.

Analyzing Each Service

We selected EZ Texting, SlickText and SimpleTexting as the best text messaging services available to small businesses. We analyzed key features, pricing and customer service when making our best pick selections.

Kiely Kuligowski
Kiely Kuligowski
Business News Daily Staff
Kiely Kuligowski is a and Business News Daily writer and has written more than 200 B2B-related articles on topics designed to help small businesses market and grow their companies. Kiely spent hundreds of hours researching, analyzing and writing about the best marketing services for small businesses, including email marketing and text message marketing software. Additionally, Kiely writes on topics that help small business owners and entrepreneurs boost their social media engagement on platforms like Facebook, Twitter and Instagram.


Image Credit: mangpor_2004 / Getty Images
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